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FREEA Koda guide
Free guide: build a full high fashion campaign on fal, from hand sketch to locked model to a runway film that holds the same face, garment and grade in every shot.
Everything you need, in one place
The tool
fal Agent
A conversational creative layer that picks the model, remembers your references and holds consistency across a whole production.
Create your accountThe catalog
fal Explore
Every image, video, audio and 3D endpoint behind one key, so you never leave the campaign to go model shopping.
Browse the modelsThe key
fal API keys
One key powers the Agent, the CLI and the MCP server. Make it before anything else.
Grab your keyThe bridge
genmedia CLI
Agent-first command line for fal's whole catalog. Search, inspect, run, download, no dashboard.
genmedia setupWire itThe brain
fal community skills
Portable instruction packs that teach any agent which endpoint to use, how to prompt it and how to chain calls.
npx skills add https://github.com/fal-ai-community/skills --skill fal-platformImport the skillsthe real brief
AI campaigns look soulless because they start from a sentence. Yours starts from a drawing.
The gap between a moodboard and a campaign is authorship. A text prompt gives the model total freedom over the thing you are supposed to be selling: the collar, the ornament placement, the seam count.
So draw it. Pencil, iPad, napkin, does not matter. One flat sketch of the garment, one macro sketch of the ornament. Photograph them. That is your brief.
The sketch is the only part of this pipeline nobody can generate for you.
Then open fal Agent and turn the drawing into a clean technical flat. Nano Banana Pro is the pick here because Gemini 3 Pro's multimodal reasoning gives it semantic-aware generation and industry leading text rendering, which is what you want when a logo plate or an engraving has to stay legible. It handles reasoning-based composition, character consistency and 4K output.
Use Nano Banana Pro.
Turn the attached pencil sketch into a technical flat of the garment.
Neutral grey background, front view, no model, no shadows, 4K.
Keep every line I drew: collar geometry, ornament placement, seam count, hem length.
Do not restyle. Do not add jewelry I did not draw. Do not soften the silhouette.
Output one image, then a back view that matches it.
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Do the same for the ornament: one macro, black background, one specular highlight. You now have two assets that define the collection instead of describing it.